Lead Generation

High quality Lead Generation is our speciality

We predominantly utilise all digital and social channels simultaneously to identify and target the right consumers with the right message to engage them to consider either taking out your service for the first time or request a comparison quote against their existing services or policies.

The Comparison Mind-Set Advantage.

We generate leads and capture the consumer at the highest point of intent, in order to make it easy for you to pitch a comparison product or service, or new service to the consumer.

When engaging with our lead generation forms, the consumer is taken through a journey of being ‘disturbed’ and then ‘comforted. This is our unique angle of sales messaging that attracts the user through a message along the lines of “are you paying too much for…? If so, compare today and save!”or “Did you know that if your Don’t do this…, you could be missing out!” Placing the consumer in a state of curiosity about their current situation and if they are paying too much and if they could potentially save money.  

Accurate Consumer Profiling

Who is your prime target consumer? Who do you want to speak to? Are there any commonalities amongst all your existing clients? We work backwards from your ‘ideal client’ target profile and then marry this up to the right vertical on our website with the right capture forms to pre-qualify the right leads that convert for you. Let’s say you’re after:

·       Australian Mum and dads

·       Aged 25 – 60 years of age

·       Who own or are paying off their home or own their home outright

·       They need to earn over $90,000 household combined income

·       Living in CBD and surrounding areas within postcode targets: 3000 – 3189 and 4000 – 4060

·       Have a clean credit history and are not bankrupt

·       Are Australian Citizens or permanent residents

·       Are interested in… (your product or service)

The above is a real target profile we have been given by a client who we currently generate hundreds of leads for each week. Whether your profile is this in-depth or not, we can assist you. We can even help you identify WHO your ideal client is. This is a crucial part of the lead generation strategy, knowing your target client.

Selecting the right target geography to generate leads.

We specialise in tight geographical targeted leads. Maybe you only have a regional office or your specific product or service is governed by state laws and not available in certain states.  Whether you need only selected postcodes or a postcode range, we can deliver you leads that strictly fit your geographical targeting to ensure there is no wastage.

What Lead Type is Best for your internal conversion team?

When targeting consumers for the sale of your product or service, there are multiple ways to acquire your specifically targeted leads. We take the guess work and ‘trial-and-error money pit’, that can be the digital advertising landscape, to bring you a pure pay-per-lead model that converts best for you. We can utilise your branding and company name throughout our comparison site to, in essence, white-label our expertise and lead generation pages to ensure your lead converts best!

How are Make Cents Leads Delivered?

We can send your leads via real-time API into your CRM through any push/get method used by your CRM or dialler. Or, we can send leads via a individual real-time CSV in an email or daily CSV export of all leads generated in the last 24hrs. So depending on your CRM capability and limitations, you can receive real-time or daily-exported leads that are ready for a your sales team to convert. We recommend always contacting the lead as fast as possible to ensure that your phone call is met with the consumers the highest level of intent.

Follow up messaging and drip marketing email campaigns

We can help you craft and execute a series of trigger-automated text sms and email campaigns that will draw out your potential consumer, the right intent and allow you to engage them at their real point of interest. This also ensure that even if your sales team isn’t able to engage the lead via telephone, you know there is an automated system operating the background to follow these leads up. When you add up the costs of marketing for your lead generation campaign, you need to maximise the outbound marketing costs to ensure your program remains profitable. Even on the surface, if your initial outbound marketing spend doesn’t fully recoup costs, our back-end drip marketing strategies could make up the difference or prove to be the ‘cream on top’ of the campaign. Either way, this is an important element our of strategy.

Lead Generation Compliance and Consent

100% of all Makes Cents Media lead generation activity is done in a compliant nature where consent is clearly given from the consumer for you to contact them with a quote. We ensure that no campaign is launched or published without your previewing and direct written approval and sign off given. All leads are generated in compliance with:

Australian Spam Act 2003

Australian Privacy Act 1988

We are based in Australia and go above and beyond to comply with industry standards in order to protect the consumer and you the lead buyer.

Lead Optimisation

We don’t just send you a lead and an invoice. We have been in business for more than 4 years and aren’t going anywhere. Our campaign managers are here to help ensure that your campaign is a success. If your campaign works for you, then it works for us! There are numerous tips, tricks and trade secrets we can share to help you improve your conversion rates and gain a higher return on investment.

 Looking for specific Leads That Convert?

Then Makes Cents Media and our online comparison website leads are the right leads for you! Contact us today and we will be in touch with a quote for your specific lead generation campaign.

Contact a Makes Cents lead generation campaign manager today: